1. The idea of after-sales selection is stable and light, avoiding high after-sales consumption
1. The sales volume is not bad (market recognition has the value of choice)
2. The product itself is not easy to be damaged (cross-border after-sales is a heavy burden)
3. The daily orders are relatively stable (excluding the suspicion of brushing orders, and there is a chance to catch up)
There is no after-sales problem, especially suitable for the sellers of fine shop and sea shop, the idea is for reference only.
Choose some light after-sales categories. Heavy after-sales often involves the burden of shipping costs. It may be that the burden of shipping costs over a period of time has exceeded the cost of the product. Choose categories and products that are light on after-sales, and filter out the sales in the past 30 days. Objective and reasonably priced products are used as a reference for selection.
Second, the monitoring center selection ideas
Fuzzy search for products, monitor product selection ideas
1. Monitoring and analysis of daily competing products and interest models (data accumulation for reference)
2. Distinguish store monitoring, commodity monitoring, and keyword monitoring
This kind of sellers who are clueless in their daily product selection, can monitor and keep for analysis when they encounter stores/commodities that they tend to research in their daily life, and regularly analyze the sales of stores/commodities, and choose their best!
The store has been operating for a period of time, and I come into contact with some promising stores/competing products on a daily basis. You can monitor it. You can sell the same model or compare and analyze it. After accumulating for a certain period of time, you can adjust your store according to the data changes of these stores/products. /commodity.
After monitoring the stores/products, you need to pay attention to their sales trend details. The recent growth involves keywords, advertisements, product adjustments, user reviews, etc. For those with a faster growth rate, SKU, drainage words, search words, and main images can be carried out separately. and so on for the corresponding comparison.
Three, keyword search ideas
Filter dimensions by keywords and search for product selection ideas
1. The keyword search volume is large (the search volume is large, representing the existence of market demand)
2. The number of related products is small (the products are relatively unpopular or the related words are relatively unpopular)
This method is suitable for finding blue ocean products. For sellers with more operating experience, it is easier to get started. The idea is only for thinking.
Through the ShopeeFans [Hot Search Word Search] word function, we can verify some search words with ideas. This function will provide a list of hot search words related to the search words, and filter out the hot search words with high growth rate and small product base. .
For this part of the selected hot search terms, you can go to the details page to view, select the TOP list, sort according to the listing time from new to the longest, and select the products with a short new time and high sales in the past 30 days as a reference for selection.
Four, recommended hot search words analysis and selection ideas
Filter dimensions by recommending hot search words to search for product selection ideas
1. The search volume of hot search words is high (the search volume is large, indicating the existence of market demand)
2. The sales of related products tend to be moderate or not much (there is demand in the market, but others have not done it well at present)
This method is suitable for looking for opportunity products in the Red Sea. It is inclined to have a supply chain or cooperative manufacturers, and there is demand in the market, but the products on the market cannot grasp the traffic well and need to be improved.
Select the category you are doing or are interested in for positioning, ShopeeFans will provide the words with the highest sales ranking in the past 30 days under this category, you need to filter out the “search volume” with a large “search volume” and a small “product base” associated with the hot search words. part.
For the filtered hot search terms, check the sales TOP list, and sort them in positive order according to the sales in the past 30 days. Members of the year and above versions support data export. After exporting, the low-priced promotions are excluded, and the moderately priced and controllable products are used as Selection reference.
5. The screening dimension of the potential product selection method on the list
1. Select your own advantageous category (with advantages to replace PK)
2. The shelf life is less than 3 months (the product is relatively new, and the accumulation in all aspects is relatively small)
3. Comments <50, the accumulation of comments is less, and the investment to catch up is relatively small.
4. Select different lists according to the purpose (being on the list indicates high potential and market recognition)
Select a category, find products on the list, and then combine your own supply chain resources to quickly deploy and grab a place. The idea is for reference only.
The screening dimension of the list potential product selection method
Select your own advantageous category, the shelf time is less than 3 months (the product is relatively new, and the accumulation in all aspects is relatively small), the comment is less than 50, and some products that meet the conditions are locked, and then a detailed analysis is carried out.
If the amount of selected products exceeds the expected amount and there is no idea of further subdivision, you can conduct the next analysis through “product comparison”. Here, the sales trend is mainly compared, and there needs to be a prospect of stability or growth. In addition, the growth rate is selected in proportion and higher.
6. Ideas for product selection with small volume and high profit
Screening dimensions for small-volume, high-margin products
1. Estimated monthly sales > 1000 (there is a certain market demand)
1. Estimated monthly sales > 1000 (there is a certain market demand)
3. The price is more than half of the cost (the price is high, and the relative profit is also high)
The best products are of course small in size, high in profit, and large in market demand. Even if there are after-sales problems in such products, the damage will be smaller. The idea is for reference only.
First of all, the object to be screened is the product that you are more familiar with, and the cost price range is clear. Then go to ShopeeFans to search for similar products to see the average selling price. If the profit can meet more than double the cost price as a consideration, then further screen the volume. and products with smaller weight, as the basis for selection.
7. The idea of high price and small potential for competition
The screening dimension of the selection method of high price and low competition potential explosive product selection method
1. Estimated monthly sales > 1000 (there is enough market demand)
2. The number of new likes>=5
3. Price>$50 (can filter out many competitors, and the profit is considerable)
It is suitable for sellers or manufacturers with sufficient funds and certain supply chain advantages. They can cut into the market by meeting the deficiencies of the products. The ideas are for reference only.
First of all, the object to be screened is the product that you are more familiar with, and the cost price range is clear. Then go to ShopeeFans to search for similar products to see the average selling price. If the profit can meet more than double the cost price as a consideration, then further screen the volume. and products with smaller weight, as the basis for selection.
Eight, the idea of selecting products for small profits but quick turnover
1. The estimated monthly sales volume is >1000 (the market demand is large enough to fully understand the total profit)
1. The estimated monthly sales volume is >1000 (the market demand is large enough to fully understand the total profit)
3. The price is less than 10 US dollars (low price, small capital demand, light after-sales pressure)
It is necessary to avoid products with risk of infringement, such as brand high imitation products, the idea is for reference only.
First of all, the object to be screened is the product that you are more familiar with, and the cost price range is clear. Then go to ShopeeFans to search for similar products to see the average selling price. If the profit can meet more than double the cost price as a consideration, then further screen the volume. and products with smaller weight, as the basis for selection.
Nine, zero comment hot product selection ideas
1. Product sales > 500 (with market demand)
2. The number of comments in 30 days is changed to 0 (excluding the deletion of comments and the separation of variants)
3. The total number of comments is less than or equal to 10 (it is easier to catch up with new products)
When the product starts to improve, the comments often have not kept up. This is an opportunity for everyone, and the ideas are for reference only.
When the product starts to improve, the comments often have not kept up. This is an opportunity for everyone, and the ideas are for reference only.
